Apply Now to get the Brochure
Master of Marketing Management Overview
The Master's in Marketing Management program at Paris International University (PIU) offers a dynamic and comprehensive education in modern marketing strategies and practices. Designed to equip students with the knowledge and skills needed to excel in today's competitive business landscape, the program combines theoretical foundations with practical applications to prepare graduates for leadership roles in marketing and related fields. With a focus on strategic thinking, market analysis, and digital innovation, students gain a deep understanding of consumer behavior, market trends, and effective marketing techniques.
At PIU, students benefit from a curriculum that covers essential topics such as market research, branding, digital marketing, and marketing analytics. Through hands-on projects, case studies, and industry partnerships, students have the opportunity to apply theoretical concepts to real-world marketing challenges, gaining practical experience and industry insights. With specialized elective courses available, students can tailor their studies to their career interests, whether in international marketing, product management, advertising, or social media marketing.
Graduates of the Master's in Marketing Management program are well-equipped to pursue a variety of career opportunities in marketing and related fields. From marketing managers to brand specialists, digital marketers to market research analysts, graduates possess the skills and knowledge necessary to succeed in diverse roles within the marketing industry. With a focus on critical thinking, communication, and strategic planning, graduates emerge ready to make an impact in today's dynamic and ever-evolving world of marketing.
Master of Marketing Management Objectives
The MMM focuses on the below learning objectives:
• Develop strategic marketing expertise.
• Understand consumer behavior and preferences.
• Master market research and analysis techniques.
• Cultivate brand management skills.
• Harness digital marketing strategies for modern businesses.
Learning Outcomes:
Upon completion of the Master's in Marketing Management program, students will:
• Develop a deep understanding of marketing principles, theories, and concepts.
• Gain practical skills in market research, strategic planning, and marketing campaign management.
• Learn to utilize marketing tools and technologies effectively to analyze consumer behavior and market trends.
• Develop critical thinking, problem-solving, and decision-making skills essential for marketing leadership roles.
• Acquire communication, presentation, and teamwork skills necessary for collaborating with diverse stakeholders in marketing initiatives.
Who should attend:
Recent Graduates:
• Bachelor's degree in marketing or related field.
• Seeking to advance their knowledge and skills in marketing strategy and management.
Mid-Career Professionals:
• Currently working in marketing roles.
• Looking to enhance their expertise and career prospects in the marketing field.
Career Changers:
• From diverse backgrounds (business, communication, economics, etc.).
• Interested in transitioning into marketing careers.
Small Business Owners:
• Entrepreneurial mindset.
• Looking to expand their marketing knowledge and grow their businesses.
Non-Marketing Professionals:
• Individuals from various industries (engineering, healthcare, finance, etc.).
• Wanting to learn marketing skills to advance their careers and grow their market presence.
International Students:
• From diverse cultural backgrounds.
• Interested in gaining a global perspective on marketing trends and practices.
Lifelong Learners:
• Committed to continuous personal and professional development.
• Eager to stay updated on the latest marketing strategies and technologies.
Master of Marketing Management Courses
A Master of Marketing Management program typically comprises core courses focusing on strategic marketing, consumer behavior, research methods, brand management, and digital strategies. It often offers specialization electives like international marketing, social media strategies, product innovation, and marketing analytics. Practical experiences such as internships, consulting projects, and case studies are integral, along with professional development initiatives like workshops and networking events. Optional study-abroad opportunities may enrich the curriculum. A thesis or research component often concludes the program, allowing students to delve into original research in marketing management. Flexible learning options cater to diverse student needs, and a capstone experience showcases students' mastery of marketing concepts through a culminating project or presentation.
Courses:
• Strategic Management
• Marketing Management and Strategy
• Integrated Marketing Communication and advertising
• Marketing Research
• Digital Marketing
• Social Media techniques
• Consumer Behavior
• Project Management
• Marketing Planning and Strategy
Duration: 12 Months
Language: English
Benefits
Candidates will enjoy the following program benefits
• Comprehensive Education: Gain a deep understanding of modern marketing strategies and practices.
• Career Advancement: Enhance your career prospects in marketing and related fields.
• Practical Skills: Acquire hands-on experience in market research, strategic planning, and digital marketing.
• Networking: Connect with industry professionals and expand your professional network.
• Global Perspective: Learn about marketing trends and practices in diverse cultural contexts.
• Customized Learning: Tailor your studies to your career interests with elective courses.
• Industry Relevance: Stay updated on the latest marketing technologies and trends.
• Entrepreneurial Insights: Develop marketing strategies for small business growth.
• Personal Growth: Improve critical thinking, problem-solving, and communication skills.
Admission
Admission Requirements:
English language Requirements
Applicants for the Master’s program who completed their schooling and/or bachelor’s program in English at a recognized school are exempt from taking an English exam
In case English test is required the applicant needs to take one English Exam of the following
• Test of English as a Foreign Language (TOEFL PBT) – minimum score: 60
• International English Language Test (IELTS) – minimum score: 6.5
• English admission test provided by PIU – Min Grade pass
• Provide other English Language Proficiency proof which is subject to University Management approval
Academic and Credentials Requirements:
• Copy of University degree (bachelor/ license certificate)
• Copy of official transcripts
• Any other post graduate certificate/ diploma
Personal Documents Requirements:
• Copy of or Passport or ID
• Two recent colored Photos
• Applicant updated CV
Financial Requirements:
• Program first payment as announced
• Application Fees
Other Requirements
• PIU application and Student contract
• Signed copy of policy and procedures
Graduation
Successful Candidates who are eligible for graduation must fulfill the following conditions:
Technical Requirements:
• Completion of Required Courses: Successfully finish all courses outlined in the program curriculum.
• Minimum Passing Grades: Achieve passing grades in all courses, meeting the minimum grade requirements specified by the program.
• Fulfillment of Credit Hour Requirements: Satisfy the credit hour requirements of the program by earning a specific number of credits through successful completion of courses.
• Complete the project, thesis, or final assessment demonstrating
Financial Requirements
• Financial Obligations: Settle all financial obligations to the institution, including payment of tuition fees and any outstanding balances
• Any pending balance; including any additional charges or late payments
Documentation Requirements:
• Submit any required documentations or administrative documents specified by the institution