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Overview
The Sales function has been and will be always a substantial development driver and key sensor of the market feedback in any organizations. Yet, Sales function is also a major investment that can cause destructive consequences if efficiently managed. Brilliance Business School “Sales Management and Marketing” aims to equip the Sales professionals with the knowledge and skills of managing a sales department effectively. Throughout the diploma, the participant will gain solid experience to face the challenges faced by sales manager in a complex arena. It closely examines the special concerns of executives who manage sales professionals and tracks the sales from planning to execution. Sales Management and Marketing diploma integrates negotiation knowledge and skills as essential complementary dimension for successful sales professionals. It covers negotiation methods and strategies that enable the sales professional to overcome negotiation obstacles and deal effectively with complexities of negotiation relationships. Diploma also combines Marketing Management dimension that allow sales professional to look from marketer’s viewpoint, thus develop an ultimate integrated framework for an exceptional sales professional in a demanding and dynamic business environment.
Objectives
➣ Learn Strategic Management process and directional corporate strategy
➣ Learn different business strategy in competitive marketplace
➣ Link Sales function to company overall strategic planning process
➣ Manage effective Sales forecast and setting Sales targets
➣ Lead Sales team and develop Sales Performance Management
➣ Master Negotiation skills and negotiation concessions
➣ Identify unfair games of Negotiation and methods to handle them
➣ Learn Marketing management knowledge and skills for sales professionals
Structure
1- Strategic Management
2- Managing Sales forecasting and targets
3- Managing Sales Performance
4- Effective Negotiation
5- Marketing Management and Strategy
Admission
➢ Copy of Official & Bachelor's University Certificate
➢ Copy of ID or Passport
➢ Application Fee
➢ Applicant Recent CV
➢ 2 recent Photos
➢ Recommendation Letter
➢ Copy of official transcripts (for post graduate certificates/ Diploma obtained)
Authorization, Accreditation, Memberships
Rome Business School is a Business School with an international orientation; its mission is to train leaders able to manage business activities on a worldwide scale. Rome Business School is a member of the Planeta Formación y Universidades, an international network created by the group Planeta De Agostini, which embodies a strong commitment to university education and vocational and lifelong training.
This means that more than 100,000 students of over 114 nationalities are being connected to talent and knowledge through open, flexible and useful models. On every level, in different subjects, methods, and areas.
Planeta Formación y Universidades, as a diversified business area of two large publishing, communication and entertainment groups, stays loyal to a set of essential high business values. A leading and enterprising spirit that is now combined with the latest technologies and the ambition to deliver for global communities.
VIU – Universidad Internacional de Valencia which awards the students with 60 university credits (60 ECTS) and double certificate.
Rome Business School is officially registered as a research center at the MIUR, Italian Ministry of Education.
Rome Business School is officially authorized by the Chamber of Commerce of Rome.
The Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, with the Participant Identification Code (PIC) n. 937625960.
Rome Business School has obtained the Iso 9001:2008 ISO 9001:2015 certification, that recognizes the top quality standards of our training activities.
Rome Business School is officially registered as a member of ASFOR, the Italian Association for Management Training. Founded in 1971, ASFOR has as its main purpose the development of Italian managerial culture and the continuous improvement of the quality and competitiveness of Italian managerial training.
Rome Business School is officially registered as a member of the European Council for Business Education. ECBE is an international educational organization committed to supporting academic and professional learning institutions in business and related fields.
Rome Business School is accredited as a Registered Education Provider (R.E.P.) at the Project Management Institute (PMI), the world’s largest project management member association.
Rome Business School is accredited as Online Education Provider with the European Association for Distance Learning or EADL; the European association of schools, institutions, and individuals working in correspondence and distance education. With members from over 20 European countries.
Rome Business School is accredited as a member of the EFMD a global, non-profit, membership driven organisation dedicated to management development. Recognised globally as an accreditation body for business schools, business school programmes, and corporate universities.
Rome Business School is a member of PRME, the United Nations Principles for Responsible Management Education. PRME is an initiative founded by the United Nations in 2007 as a platform to raise the profile of sustainability in schools around the world and to provide today’s students with the understanding and capacity for change tomorrow. By joining PRME, Rome Business School pays greater attention to its key role in the managerial training of future responsible leaders.
Rankings
Four of Rome Business School Master’s Programs are recognized by Eduniversal Business School Ranking, a global ranking and rating agency specializing in higher education with established strong expertise in evaluating academic institutions and programs internationally. This marks one more remarkable achievement for our institution and testifies the quality of the work and dedication all of Rome Business School members put into bringing it to an always higher level of educational excellence.
The Masters featuring Eduniversal ranking are:
MBA
Top 100 – Global Ranking Ranked N 59 in MBA part-time, Worldwide
Master in Marketing & Communications
Top 200 – Regional ranking within the 9 geographical zones Ranked N 60 in Marketing, Western Europe