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Overview
The program provides exclusive modules specifically related to the pharmaceutical marketing, including applied concepts in marketing research, marketing planning and pharmaceutical advertising. The program has two distinguished advantages; firstly customization – it is fully customized and adapted to the pharmaceutical marketing industry and secondly, it focuses is on the applied part which enhances the skills of marketers and provide real cases applied in the marketplace The program gives an overview of marketing pharmaceutical applications practices. Pharmaceutical professionals are going to learn the knowledge and skills of pharmaceutical marketing applications. The program covers marketing concepts from pharmaceutical industry point view including market segmentation, targeting right market segment and makes proper positioning. The program also covers the market plan, competitive strategies, marketing mix and tactics with the timeline needed to execute the plan effectively and efficiently.
Objectives
➣ Conduct marketing research and understand market dynamics before launching new drugs
➣ Design a professional pharmaceutical marketing plan with its components
➣ Prepare and implement all the activities needed to launch new drugs including registration, production, distribution and medical and marketing
➣ Produce different effective promotional tools targeting physicians, pharmacies and patients
➣ Use different types of software needed for market research as SPSS, Photoshop and CRM
Structure
1- Marketing Research for Pharmaceutical Market
2- Pharmaceutical Marketing Planning
3- Launching new drugs
4- Promotion for pharmaceutical products
5- Use of Software in pharmaceutical field
Admission
➢ Copy of Official & Bachelor's University Certificate
➢ Copy of ID or Passport
➢ Application Fee
➢ Applicant Recent CV
➢ 2 recent Photos
➢ Recommendation Letter
➢ Copy of official transcripts (for post graduate certificates/ Diploma obtained)
Authorization, Accreditation, Memberships
Rome Business School is a Business School with an international orientation; its mission is to train leaders able to manage business activities on a worldwide scale. Rome Business School is a member of the Planeta Formación y Universidades, an international network created by the group Planeta De Agostini, which embodies a strong commitment to university education and vocational and lifelong training.
This means that more than 100,000 students of over 114 nationalities are being connected to talent and knowledge through open, flexible and useful models. On every level, in different subjects, methods, and areas.
Planeta Formación y Universidades, as a diversified business area of two large publishing, communication and entertainment groups, stays loyal to a set of essential high business values. A leading and enterprising spirit that is now combined with the latest technologies and the ambition to deliver for global communities.
VIU – Universidad Internacional de Valencia which awards the students with 60 university credits (60 ECTS) and double certificate.
Rome Business School is officially registered as a research center at the MIUR, Italian Ministry of Education.
Rome Business School is officially authorized by the Chamber of Commerce of Rome.
The Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, with the Participant Identification Code (PIC) n. 937625960.
Rome Business School has obtained the Iso 9001:2008 ISO 9001:2015 certification, that recognizes the top quality standards of our training activities.
Rome Business School is officially registered as a member of ASFOR, the Italian Association for Management Training. Founded in 1971, ASFOR has as its main purpose the development of Italian managerial culture and the continuous improvement of the quality and competitiveness of Italian managerial training.
Rome Business School is officially registered as a member of the European Council for Business Education. ECBE is an international educational organization committed to supporting academic and professional learning institutions in business and related fields.
Rome Business School is accredited as a Registered Education Provider (R.E.P.) at the Project Management Institute (PMI), the world’s largest project management member association.
Rome Business School is accredited as Online Education Provider with the European Association for Distance Learning or EADL; the European association of schools, institutions, and individuals working in correspondence and distance education. With members from over 20 European countries.
Rome Business School is accredited as a member of the EFMD a global, non-profit, membership driven organisation dedicated to management development. Recognised globally as an accreditation body for business schools, business school programmes, and corporate universities.
Rome Business School is a member of PRME, the United Nations Principles for Responsible Management Education. PRME is an initiative founded by the United Nations in 2007 as a platform to raise the profile of sustainability in schools around the world and to provide today’s students with the understanding and capacity for change tomorrow. By joining PRME, Rome Business School pays greater attention to its key role in the managerial training of future responsible leaders.
Rankings
Four of Rome Business School Master’s Programs are recognized by Eduniversal Business School Ranking, a global ranking and rating agency specializing in higher education with established strong expertise in evaluating academic institutions and programs internationally. This marks one more remarkable achievement for our institution and testifies the quality of the work and dedication all of Rome Business School members put into bringing it to an always higher level of educational excellence.
The Masters featuring Eduniversal ranking are:
MBA
Top 100 – Global Ranking Ranked N 59 in MBA part-time, Worldwide
Master in Marketing & Communications
Top 200 – Regional ranking within the 9 geographical zones Ranked N 60 in Marketing, Western Europe