Marketing Management Overview

One of the most vital functions that a corporate needs to manage effectively is its ability to reach its target segment by keeping abreast of their different needs in order to identify those needs and provide suitable solutions for them. In doing so, a firm should formulate effective marketing strategies in order to segment the market and make the required positioning to reach its selected segments. Putting the customers' needs in the center of the firm’s marketing activities allow other functions to evolve around those needs and transform the whole organization into a customer-centric firm. When this concept is managed well, it gives the opportunity to the organization to excel ahead of its rivals in the market. Marketing function has to work along with the sales function which is the key sensor of the organization’s performance of the marketing. Yet, it can also be considered as a major part that can cause destructive consequences if deficiently managed. Brilliance Business School Marketing Management and Strategy diploma provides marketing professionals with a solid foundation on the various marketing strategy, functions and activities. It also focuses on the challenges faced by the marketing professionals in a complex arena. It closely examines the special concerns of professionals who manage marketing tasks and tracks the entire marketing process from planning to execution.

Marketing Management Objectives

1- Learn how marketing strategy stems from overall strategic management
2- Manage marketing function and marketing activities effectively
3- Integrate marketing activities to reach, achieve and set objectives
4- Learn tools and techniques of marketing management
5- Identify consumer behavior and buying habits to meet and exceed them

Marketing Management Structure

As a common practice in leading Universities and Business schools in Europe and USA, postgraduate programs are constructed as successive building blocks from HRM foundation to more HRM advanced programs’ level (from certificate/ diploma to Master degree). This gives the participants the opportunity not only to gain incremental HR knowledge and conceptual framework but also to build on their previous HR studies/ experiences. Participants can then choose the HR program that most fit their career stage and professional needs as follows:
✓ Participants with few marketing years of experience or shit to marketing career, diploma is the best match
✓ Participants with more marketing experience can pursue advanced marketing diploma as standalone program
✓ Participants who got marketing diploma from a recognized University or Business School (or Institute) have the opportunity to build on their previous studies/ education as “top up” diploma (after checking its equivalence) to pursue their advanced marketing diploma and/ or carry out a final Project/ Thesis to earn a Marketing Management.

Marketing Management Diploma is part of Master of Marketing Management program offered by our international partners, thus the diploma courses can be transferred as credits in your Master of Marketing Management

Benefits

➢ Italian and European Standards – the program is conducted and delivered within the framework of Italian and European standards of high educational measures
➢ One-year Program and Flexible Schedule – that preserves the participants' time
➢ Academic and Professional Balance – the program balances between the conceptual framework of the theoretical body of knowledge and practical tools and techniques that are applicable in participants’ business environment
➢ Professors and Instructors – their experience incorporates a blend of both academic and professional experiences. Their area of expertise and their consulting experience allow them to equip participants with business and consulting insights
➢ Teaching Tools – include case studies, open discussions, group work and team exercises enriching the learning experience and allowing knowledge to “sink-in”
➢ Diverse Group – participants come from different business sectors which promote group diversity and enrich tackling business issues from different perspectives

Admission

➢ Master degree, or equivalent, from an approved University or equivalent and significant professional experience.
➢ Bachelor’s degree (or equivalent) with professional experience validation for credits program can apply.
➢ English proficiency test: either IELTS (min score 6.5) or Cambridge Certificate in Advanced English (CAE) or Have English language proficiency proof
➢ Copy of ID or Passport
➢ Application Fee
➢ Applicant Recent CV
➢ Motivation letter
➢ Two recent Photos
➢ Recommendation Letter
➢ Copy of official transcripts (for post graduate certificates/ Diploma obtained)

Authorization, Accreditation, Memberships