Marketing Management Overview
One of the most vital functions that a corporate needs to manage effectively is its ability to reach its target segment by keeping abreast of their different needs in order to identify those needs and provide suitable solutions for them. In doing so, a firm should formulate effective marketing strategies in order to segment the market and make the required positioning to reach its selected segments. Putting the customers' needs in the center of the firm’s marketing activities allow other functions to evolve around those needs and transform the whole organization into a customer-centric firm. When this concept is managed well, it gives the opportunity to the organization to excel ahead of its rivals in the market. Marketing function has to work along with the sales function which is the key sensor of the organization’s performance of the marketing. Yet, it can also be considered as a major part that can cause destructive consequences if deficiently managed. Brilliance Business School Marketing Management and Strategy diploma provides marketing professionals with a solid foundation on the various marketing strategy, functions and activities. It also focuses on the challenges faced by the marketing professionals in a complex arena. It closely examines the special concerns of professionals who manage marketing tasks and tracks the entire marketing process from planning to execution.
Marketing Management Objectives
1- Learn how marketing strategy stems from overall strategic management
2- Manage marketing function and marketing activities effectively
3- Integrate marketing activities to reach, achieve and set objectives
4- Learn tools and techniques of marketing management
5- Identify consumer behavior and buying habits to meet and exceed them
Marketing Management Structure
As a common practice in leading Universities and Business schools in Europe and USA, postgraduate programs are constructed as successive building blocks from HRM foundation to more HRM advanced programs’ level (from certificate/ diploma to Master degree). This gives the participants the opportunity not only to gain incremental HR knowledge and conceptual framework but also to build on their previous HR studies/ experiences. Participants can then choose the HR program that most fit their career stage and professional needs as follows:
✓ Participants with few marketing years of experience or shit to marketing career, diploma is the best match
✓ Participants with more marketing experience can pursue advanced marketing diploma as standalone program
✓ Participants who got marketing diploma from a recognized University or Business School (or Institute) have the opportunity to build on their previous studies/ education as “top up” diploma (after checking its equivalence) to pursue their advanced marketing diploma and/ or carry out a final Project/ Thesis to earn a Marketing Management.
Marketing Management Diploma is part of Master of Marketing Management program offered by our international partners, thus the diploma courses can be transferred as credits in your Master of Marketing Management
➢ Italian and European Standards – the program is conducted and delivered within the framework of Italian and European standards of high educational measures
➢ One-year Program and Flexible Schedule – that preserves the participants' time
➢ Academic and Professional Balance – the program balances between the conceptual framework of the theoretical body of knowledge and practical tools and techniques that are applicable in participants’ business environment
➢ Professors and Instructors – their experience incorporates a blend of both academic and professional experiences. Their area of expertise and their consulting experience allow them to equip participants with business and consulting insights
➢ Teaching Tools – include case studies, open discussions, group work and team exercises enriching the learning experience and allowing knowledge to “sink-in”
➢ Diverse Group – participants come from different business sectors which promote group diversity and enrich tackling business issues from different perspectives
➢ Master degree, or equivalent, from an approved University or equivalent and significant professional experience.
➢ Bachelor’s degree (or equivalent) with professional experience validation for credits program can apply.
➢ English proficiency test: either IELTS (min score 6.5) or Cambridge Certificate in Advanced English (CAE) or Have English language proficiency proof
➢ Copy of ID or Passport
➢ Application Fee
➢ Applicant Recent CV
➢ Motivation letter
➢ Two recent Photos
➢ Recommendation Letter
➢ Copy of official transcripts (for post graduate certificates/ Diploma obtained)
Authorization, Accreditation, Memberships
Rome Business School is a Business School with an international orientation; its mission is to train leaders able to manage business activities on a worldwide scale. Rome Business School is a member of the Planeta Formación y Universidades, an international network created by the group Planeta De Agostini, which embodies a strong commitment to university education and vocational and lifelong training.
This means that more than 100,000 students of over 114 nationalities are being connected to talent and knowledge through open, flexible and useful models. On every level, in different subjects, methods, and areas.
Planeta Formación y Universidades, as a diversified business area of two large publishing, communication and entertainment groups, stays loyal to a set of essential high business values. A leading and enterprising spirit that is now combined with the latest technologies and the ambition to deliver for global communities.
A suite of 4 courses of our Specialized Master Online in HR & Organization within the managerial core competences are EOCCS certified by the EFMD (European Foundation for Management Development). This prestigious certification demonstrates the quality of the Rome Business School online courses and places RBS among the only 2 Business Schools in Italy certified by EOCCS-EFMD.
VIU – Universidad Internacional de Valencia which awards the students with 60 university credits (60 ECTS) and double certificate.
Rome Business School is officially registered as a research center at the MIUR, Italian Ministry of Education.
Rome Business School is officially authorized by the Chamber of Commerce of Rome.
The Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, with the Participant Identification Code (PIC) n. 937625960.
Rome Business School has obtained the Iso 9001:2008 ISO 9001:2015 certification, that recognizes the top quality standards of our training activities.
Rome Business School is officially registered as a member of ASFOR, the Italian Association for Management Training. Founded in 1971, ASFOR has as its main purpose the development of Italian managerial culture and the continuous improvement of the quality and competitiveness of Italian managerial training.
Rome Business School is officially registered as a member of the European Council for Business Education. ECBE is an international educational organization committed to supporting academic and professional learning institutions in business and related fields.
Rome Business School is accredited as a Registered Education Provider (R.E.P.) at the Project Management Institute (PMI), the world’s largest project management member association.
Rome Business School is accredited as Online Education Provider with the European Association for Distance Learning or EADL; the European association of schools, institutions, and individuals working in correspondence and distance education. With members from over 20 European countries.
Italy keeps on raising the level of Managerial Education Only 5 Universities and Business Schools in Italy are accredited or certified by EFMD, the most prestigious accreditation institute in Europe; of these, just 2 – including Rome Business School – received the highest recognition for online courses. Thanks to this Italy confirms again its positioning in the first places for the execellence of Managerial Education both on a national an international level, approaching countries such as France, Spain and Germany; The EFMD EOCCS certification attests the quality of 4 online courses offered by Rome Business School within the Master in HR & Organization.
Rome Business School is a member of PRME, the United Nations Principles for Responsible Management Education. PRME is an initiative founded by the United Nations in 2007 as a platform to raise the profile of sustainability in schools around the world and to provide today’s students with the understanding and capacity for change tomorrow. By joining PRME, Rome Business School pays greater attention to its key role in the managerial training of future responsible leaders.
Four of Rome Business School Master’s Programs are recognized by Eduniversal Business School Ranking, a global ranking and rating agency specializing in higher education with established strong expertise in evaluating academic institutions and programs internationally. This marks one more remarkable achievement for our institution and testifies the quality of the work and dedication all of Rome Business School members put into bringing it to an always higher level of educational excellence.
The Masters featuring Eduniversal ranking are:
Top 100 – Global Ranking Ranked N 59 in MBA part-time, Worldwide
Master in Marketing & Communications
Top 200 – Regional ranking within the 9 geographical zones Ranked N 60 in Marketing, Western Europe