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Overview

The program provides exclusive modules specifically related to the pharmaceutical marketing, including applied concepts in marketing research, marketing planning and pharmaceutical advertising. The program has two distinguished advantages; firstly customization – it is fully customized and adapted to the pharmaceutical marketing industry and secondly, it focuses is on the applied part which enhances the skills of marketers and provide real cases applied in the marketplace
The program gives an overview of marketing pharmaceutical applications practices. Pharmaceutical professionals are going to learn the knowledge and skills of pharmaceutical marketing applications. The program covers marketing concepts from pharmaceutical industry point view including market segmentation, targeting right market segment and makes proper positioning. The program also covers the market plan, competitive strategies, marketing mix and tactics with the timeline needed to execute the plan effectively and efficiently.

Objectives

➣ Conduct marketing research and understand market dynamics before launching new drugs
➣ Design a professional pharmaceutical marketing plan with its components
➣ Prepare and implement all the activities needed to launch new drugs including registration, production, distribution and medical and marketing
➣ Produce different effective promotional tools targeting physicians, pharmacies and patients
➣ Use different types of software needed for market research as SPSS, Photoshop and CRM

Contents

• Marketing Research for Pharmaceutical Market
• Pharmaceutical Marketing Planning
• Launching new drugs
• Promotion for pharmaceutical products
• Use of Software in pharmaceutical field