Home > Academic Programs > MBA Victoria University 

• MBA Overview
• MBA Structure
• Benefits
• Admission
• Accreditation

Victoria University Master of Business Administration (MBA) program – in cooperation with Brilliance Business School - is a high-standard program that is relevant and responsive to emerging business trends. The program is designed for future managers and business leaders looking to take their career to the next level. The program will expose the participant to a solid-foundation course that includes business fundamentals, tools, and models useful for making decisions. The duration of the MBA course is one year

Each MBA Program course is comprised of mostly three-credit courses (48 credits in total) and is divided into two groups. With rare exceptions, MBA participants are required to follow the course sequence as shown below.

1. The "Foundation Courses" provide MBA participants with a solid academic foundation.

2. The "Concentration Courses" allow MBA participants the opportunity to develop further a specific area of interest.

MBA Foundation Courses

Managerial Economics

This course applies microeconomic analysis to decision-making methods of businesses or other management units, the science of directing scarce resources to manage costs effectively. Understanding consists of three branches: competitive markets, market power, and imperfect markets.

Finance and Accounting

This course concerns a branch of economics with resource allocation as well as management, acquisition and investment; also the systematic recording, reporting, and analysis of financial transactions of a business.

Production Management

This course deals with the entire physical and strategic dimensions of conversion of material and parts inputs into final products. The span extends from plant layout and material flow to inventory holding, production lot size determination, and quality control. Issues of product packing and packaging are explored. The function has quantitative and strategic dimensions and these are included in the coverage.

Organizational Behavior

This course examines the range of individual and group behavior in an organization. Topics: personality and attitudes, perception, motivation in the work setting, group and team behavior, leadership, interpersonal communication, and organizational design and culture.

Management Theory

This course addresses all business areas and human organization activity needed to get people together to accomplish desired goals and objectives. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization.

Marketing Management

This course examines the concepts, strategies, and applications involved in marketing. The course addresses the problem of designing and implementing the most effective mix of marketing variables to carry out the firm's objectives in its target markets. Marketing Management aims to develop the participant's skills in applying analytical methods, decision tools and marketing concepts.

Strategic Management

This course is concerned with the long-term direction and performance of the whole organization. It examines organizations from the ‘‘strategic management'' perspective of top management. The concepts and skills presented are applicable at all levels of management and to the variety of roles leaders, executives, and managers.

MBA Specialization Tracks

Human Resources Management

HRM and Competency-based HRM 

This course introduces key concepts and techniques that managers need to know in order to best attract, retain and develop skilled personnel, based on current practices in human resources management. It includes the Competencies and its importance in the various HRM functions and its reflection on the corporate culture and performance

Workforce Planning and Recruiting

This course examines the critical success factors of managing organizational change and process innovation in multidisciplinary subject areas such as marketing, operations management, product and process design, business process re engineering, management accounting, finance, and administration. The course is intended to develop an understanding of change and its impact on the organization as well as the people in the work place.

Employee Training and Development

This course begins with a broad survey of modern macro-economic theory, then introduces economics of labor. Course focuses on the economic approaches to various topics within the field of Human Resources Management.

Strategic Management

Industry Analysis and Environment

This course focuses on exploring the forces that influence a particular industry trends. Getting into a number of factors associated with each of these force and how each factor of them affects the industry in specific way. It deals with a number of generic forms of industry environments with consideration of the forces in each form of them.

Strategy Formulation and Competitive Advantage

This course deals with different business strategies that the organization will choose to penetrate the marketplace. Whatever the organization’s choice of a specific strategy, a number of actions will follow to organize and adjust the activities of an organization to support the selected strategy in order to capitalize on the organization’s competitive advantage. The course will examine these activities in the light of alterative possible strategies.

Corporate Performance and Evaluation

This course covers the strategy implementation phase within the framework of programs and budget as well as the different criteria that measure that the business performance leading to an organization’s success. It discusses the various standards in the light of balanced scorecard and examines the financial performance of the organization.

Management

Human Resource Management

This course introduces key concepts and techniques that managers need to know in order to best attract, retain and develop skilled personnel, based on current practice and theory in human resources management. Legal and ethical considerations in human resource management are also emphasized.

Project Management Foundation

This course introduces prerequisite knowledge for all project management courses. The course provides the intellectual and normative basis for the establishment of project management as a specialization.

Entrepreneurship Foundation

This course focuses on the entrepreneurial as a concept and approach of managerial thinking. It tackles the difference between the conventional management and entrepreneurial style. The course provides the foundation of knowledge that each entrepreneur should know about how an entrepreneur thinks and manages in when it comes to business

Marketing

Advertising and Sales 

This course examines the role of communication, message design and economic and financial factors in the development of a sales promotion campaign.

Consumer Behavior

This course uses the consumer decision model as a framework of analysis of why and how goods and services are bought and consumed. The course also explores the impact of consumer behavior and attitudes on the firm's marketing strategies.

Advanced Marketing Management

This course addresses the problem of designing and implementing the most effective mix of marketing variables to carry out the firm's objectives in its target markets. Specifically, this course aims to develop the participant's skills in applying analytical methods, decision tools and marketing concepts to problems of product offering, customer service, sales promotion, intermediary network and pricing.

MBA concentration in Entrepreneurship

Entrepreneurship Foundation

This course focuses on the entrepreneurial as a concept and approach of managerial thinking. It tackles the difference between the conventional management and entrepreneurial style. The course provides the foundation of knowledge that each entrepreneur should know about how an entrepreneur thinks and manages in when it comes to business.

Innovation and Business Opportunity

This course focuses on the entrepreneurial process from the initial business idea to the harvest. It is organized into four parts: entrepreneurial process, evaluating opportunity and developing the concept, specifying the target market and approaches to reach to.

Finances and Legal Business Structure

This course deals with the different financial aspects of entrepreneurial venture. It focuses on the capital and financing sources with emphasis of cash flow for the entrepreneurial venture finances. The course shows the different forms and structure of legal business entities and examines the advantages and disadvantages of each.

 

MBA concentration in Management Consulting

Management Consulting Foundation

This course focuses on equipping the participants with solid ground on Management Consulting as way of thinking and profession. It aims to provide the essential knowledge and skills required for management consultant whether the consultant is a technical manager or head inside the organization or a freelance management consultant

Management Consulting Process

This course incorporates the management consulting process starting from assigning the consulting project and preliminary research until submitting the proposal including the consulting scope, time plan and deliverables. The course covers the how the management consulting process works after the client approves the proposal until the recommendations in order to provide effective and beneficial consulting service to these clients.

Management Consultant Tool and Techniques

This course incorporates the management consulting process starting from assigning the consulting project and preliminary research until submitting the proposal including the consulting scope, time plan and deliverable. The course covers how the management consulting process works after the clients approve the proposal

 

Project Management

Project Management Foundations

This course introduces prerequisite knowledge for all project management courses. This course provides the intellectual and normative basis for the establishment of project management as a specialization.

Project Planning , Scheduling and Control

This course emphasizes the phases of project management processes and their interrelatedness. It includes management techniques, budgetary considerations in projects, life cycle planning, issues in projects, and performance criteria development in contracting and project planning.

Risk Management

This course deals with the efforts taken to minimize risk within the context of the project life cycle. Topics and areas for analysis include impact analysis, statistical applications, and models, role of quality processes in mitigating risk factors, international commerce demands, and economic considerations in project management.

 

MBA Thesis

Thesis Final Project

It is required to submit a thesis that has to be undertaken individually at the end of the MBA to complete the MBA program. The thesis shows the participant's comprehension of the material studied. The participant can choose a mixture of a research-based paper, a business report, a case study or a business plan. The thesis must give data and ascertain validity of this data together with examining the importance of events.

Industry Focus

VU's Industry focus prepares participants for management positions with a high degree of responsibility in leading international companies. Participants can choose either a regional focus (e.g. Switzerland, China, South Africa) or an industry focus (creative industry, watch industry, financial industry, pharmaceutical industry). The participant will gain a deep understanding of the structure and the challenges of these industries in today's international marketplace.

Industry Analysis

Participants will have to analyze every aspect of a company and its environment and integrate their findings into a comprehensive understanding of the company's current situation. Participants will gather information from various sources, analyze the data, develop and evaluate alternative solutions then formulate conclusions and recommendations. A high-quality analysis will have several well-supported and internally consistent recommendations that present an integrated strategic option that can be implemented by the company: recommendations need to include what can realistically be done to improve the company's performance.

1. Swiss Standards – the program is conducted and delivered within the framework of Swiss standards of high educational measures

2. One-year Program and Flexible Schedule – that preserves the participants' time

3. Academic and Professional Balance – the program balances between the conceptual framework of the theoretical body of knowledge and practical tools and techniques that are applicable in participants’ business environment

4. Professors and Instructors – their experience incorporates a blend of both academic and professional experiences. Their area of expertise and their consulting experience allow them to equip participants with business and consulting insights

5. Teaching Tools – include case studies, open discussions, group work and team exercises enriching the learning experience and allowing knowledge to “sink-in”

6. Diverse Group – participants come from different business sectors which promote group diversity and enrich tackling business issues from different perspectives

1. Copy of Official University Certificate

2. Copy of ID or Passport

3. Application Fee

4. Applicant Recent CV

5. 2 recent Photos

6. Recommendation Letter

7. Copy of official transcripts (for post graduate certificates/ Diploma obtained)

 Victoria University is certified by the nationally accrediting agency EduQua is an official Swiss accreditation body recognized and supported by the Swiss Confederate Government; it’s the first quality certification for public and private educational institutions in Switzerland. EduQua is the premier quality assurance accreditation scheme for continuing education. EduQua is made up of schools, institutions and academies all over Switzerland, including University of Geneva, Lucerne University of Applied Sciences and Arts, Zurich University of Applied Sciences, Switzerland and other universities. The Swiss Conference of Cantonal Ministers of Education (EDK) endorses eduQua as an officially recognized quality assurance scheme. EDK highly recommends the institution of higher education accredited by eduQua. The State Secretariat for Economic Affairs (SECO) also endorses EduQua.

AACSB International—The Association to Advance Collegiate Schools of Business is a global, membership organization of educational institutions, businesses, and other entities devoted to the advancement of management education. AACSB International advances quality management education worldwide through accreditation, thought leadership, and value-added services

The European Council for Business Education (ECBE) mission is to encourage and support continuous improvement in the quality of Business Education. This is directed towards participants in the global market place: academic institutions, faculties and employers