Home > Academic Programs > Master of Marketing

• Overview
• Structure
• Benefits
• Admission
• Accreditation

The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree program in these disciplines, leading to a successful global career in the field.

Thanks to the Rome Business School’s international perspective, the program offers a unique life experience and a global professional exposure, enabling participants to study in two of the best cities of the world and to gain further professional experience in more than 120 countries.

The programs’ quality teaching, its international internship offerings and its career and networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of business.

 

 

As a common practice in leading Universities and Business schools in Europe and USA, postgraduate programs are constructed as successive building blocks from Marketing foundational to more Marketing advanced programs’ level (from certificate/ diploma to Master degree). This gives the participants the opportunity not only to gain incremental Marketing knowledge and conceptual framework but also to build on their previous Marketing studies/ experiences. Participants can choose marketing program that most fits to their career stage and professional needs as follows:
✓ Participants with few marketing years of experience or shit to marketing career, diploma is the best match
✓ Participants with more marketing experience can pursue advanced marketing diploma as standalone program
✓ Participants who got marketing diploma from a recognized University or Business School (or Institute) have the opportunity to build on their previous studies/ education as “top up” diploma (after checking its equivalence) to pursue their advanced marketing diploma and/ or carry out a final Project/ Thesis to earn a Master of Marketing.

Marketing Diploma

Marketing Management and Strategy

This course is intended to expose participants to the process of building profitable customer relationships through an integrative customer-value/ customer-equity framework of marketing. Participants will learn the essentials of marketing, as well as how the concept of marketing is interrelated to a company’s entire strategy

Integrated Marketing Communication (IMC)

This course examines the role of communication, message design and economic and financial factors in the development of a sales promotion campaign. The course provides an in-depth understanding and analysis of promotional strategies and tactics necessary in the management of marketing communications.

Marketing Research

This course provides the participant with a systematic and objective approach to the search for and analysis of information relevant to the identification and solution of marketing problems. The research approaches balance between the primary and secondary data to maximize the usage of information to the best possible ways

Consumer Behavior

This course uses the consumer decision model as a framework of analysis of why and how goods and services are bought and consumed. This course also explores the impact of consumer behavior and attitudes on the firm’s marketing strategies.

Social Media and Digital Media

This course is an initiative designed for participants to start a successful career in digital marketing. It covers the concepts, tools, and techniques participants need to communicate with their customers digitally in an integrated way and to create effective targeted online promotional campaigns.

Compensation and Benefits

This course focuses on how to use the different direct and indirect compensation and benefits to attract and retain high-quality employees through implementing powerful compensation and benefits approaches. It focuses on evaluating the job through compensable factors to measure. It deals with the total reward of both physical and psychological rewards.

Advanced Marketing

Strategic Management and HR Strategy

This course is concerned with the long-term direction and performance of the whole organization. It examines organizations from the ‘‘strategic management'' perspective of top management. The concepts and skills presented are applicable at all levels of management and to the variety of roles leaders, executives, and managers

Service Marketing

This course focuses on the key elements (culture, communications, strategy, operations, people and technology) that marketers must integrate to establish and sustain service excellence and provide customer value. Also examines broad issues in managing service businesses and the service component of manufacturing firms, a core theme is a how customer value is created.

Social Media and Digital Media

This course is an initiative designed for participants to start a successful career in digital marketing. It covers the concepts, tools, and techniques participants need to communicate with their customers digitally in an integrated way and to create effective targeted online promotional campaigns.

International Marketing

This course examines the specific issues involved in entering overseas markets and in conducting international marketing operations, as opposed to entering domestic marketing organizations. Attention is focused on problems such as identifying and evaluating opportunities in overseas markets, developing and adapting marketing strategies in relation to specific national market needs and constraints, and coordinating strategies in world markets.

Brand Management

This course builds on existing communications and consumer behavior models in order to explore many of the issues facing a modern day brand manager. Topics: evaluation of brands, brands and their relationships with consumers, how to create brand equity and the tools required to manage equity over time.

Marketing Consulting

This course develops the skills needed to be an effective internal HR consultant. Learn how to define the scope and nature of a consulting relationship, work with clients to diagnose problems and identify the root cause, present findings and recommendations, and determine appropriate solutions. Take a close look at implementing solutions and managing change

1. Italian and European Standards – the program is conducted and delivered within the framework of Italian and European standards of high educational measures

2. One-year Program and Flexible Schedule – that preserves the participants' time

3. Academic and Professional Balance – the program balances between the conceptual framework of the theoretical body of knowledge and practical tools and techniques that are applicable in participants’ business environment

4. Professors and Instructors – their experience incorporates a blend of both academic and professional experiences. Their area of expertise and their consulting experience allow them to equip participants with business and consulting insights

5. Teaching Tools – include case studies, open discussions, group work and team exercises enriching the learning experience and allowing knowledge to “sink-in”

6. Diverse Group – participants come from different business sectors which promote group diversity and enrich tackling business issues from different perspectives

1. Copy of Official University Certificate

2. Copy of ID or Passport

3. Application Fee

4. Applicant Recent CV

5. 2 recent Photos

6. Recommendation Letter

7. Copy of official transcripts (for post graduate certificates/ Diploma obtained)

Authorization, Accreditation, Memberships

Italian Ministry of Education, University and Research (MIUR)
The Rome Business School has been recognized by the MIUR (Italian Ministry of Education, University and Research) as a research Centre, and is listed in the National Research Registry with the code 61598

Italian Republic and Chamber of Commerce
The Rome Business School is legally recognized and authorized by the Italian Republic and Chamber of Commerce Italian Republic and Chamber of Commerce.

 

Camera di Commercio Rome
“Management training and consultancy, marketing and communication services, education design, editorial activities by any means; including online publishing, except in the daily press”.

European Union 
The Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, identification Code (PIC) n. 937625960.

ISO 9001:2008 
The Rome Business School has obtained the ISO 9001:2008 certifications, which recognize the top quality standards of our activities. The ISO 9001:2008 accreditation recognizes that our organization implements the quality systems that provide the foundation for excellent customer satisfaction, staff motivation and continuous improvement

ASFOUR
The Rome Business School is officially registered as a member of ASFOR. Italian Association for Management Training

European Council for Business Education.(ECBE)
The Rome Business School is officially registered as a member of the European Council for Business Education. ECBE is an international educational organization committed to supporting academic and professional learning institutions in business and related fields.