This course is concerned with the long-term direction and performance of the whole organization. It examines organizations from the ‘‘strategic management'' perspective of top management. The concepts and skills presented are applicable at all levels of management and to the variety of roles leaders, executives, and managers
This course focuses on the key elements (culture, communications, strategy, operations, people and technology) that marketers must integrate to establish and sustain service excellence and provide customer value. Also examines broad issues in managing service businesses and the service component of manufacturing firms, a core theme is a how customer value is created.
This course is an initiative designed for participants to start a successful career in digital marketing. It covers the concepts, tools, and techniques participants need to communicate with their customers digitally in an integrated way and to create effective targeted online promotional campaigns.
This course examines the specific issues involved in entering overseas markets and in conducting international marketing operations, as opposed to entering domestic marketing organizations. Attention is focused on problems such as identifying and evaluating opportunities in overseas markets, developing and adapting marketing strategies in relation to specific national market needs and constraints, and coordinating strategies in world markets.
This course builds on existing communications and consumer behavior models in order to explore many of the issues facing a modern day brand manager. Topics: evaluation of brands, brands and their relationships with consumers, how to create brand equity and the tools required to manage equity over time.
This course develops the skills needed to be an effective internal HR consultant. Learn how to define the scope and nature of a consulting relationship, work with clients to diagnose problems and identify the root cause, present findings and recommendations, and determine appropriate solutions. Take a close look at implementing solutions and managing change