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    Diplomas (Top-up)

 ➤ Entrepreneurship

Home > Academic Programs Entrepreneurship

In the late 1950s, 1960s and 1970s, business professionals tried to instill “successful” big company practices into emerging companies -probably destroying many. In the 1980s and 1990s; Peter Drucker, Tom Peters and others challenged this concept. Nowadays, the opposite is done. Business professionals instill entrepreneurial ventures practices into large companies -maybe we can save them!
All businesses whether corporate, business units or entrepreneurial business ventures were originated as an idea that shined in a brilliant mind with the purpose of satisfying need or solving a problem in the market. The idea was further developed with a market opportunity where an entire business was built around.
Peter F. Drucker said “Most of what you hear about entrepreneurship is all wrong. It’s not magic; it is not mysterious and has nothing to do with genes. It’s a discipline and like any discipline, it can be learned”.
“Successful Business Model and Entrepreneurship” diploma is aimed at creative managers inside their corporate who transform a new idea into marketable product or service, influential leaders who establish new business units or departments in an existing firm, and entrepreneurs who build new ventures to seize market opportunities.
The diploma provides the knowledge, practical tools, and techniques of integrated entrepreneurship approach for building and sustaining a successful business. The diploma also guides learners all through the entrepreneurial process that includes; gathering resources, allocating capital and finances, leading a team, undertaking a risk, performing marketing activities and strategic management to transform this idea into marketable product/ service in a competitive business environment.

Program Objectives

✓ Establish a new business venture, business unit inside an existing company
✓ Learn entrepreneurial mind-set, attitude, knowledge and skills
✓ Lead successful business growth strategies through entrepreneurial process
✓ Transform creative ideas into marketable products and services
✓ Inject entrepreneurial spirit into organization, department and team

Diploma Course

Entrepreneurship Foundation

✓ Entrepreneurship - Concept and Definition

✓ Significance of Entrepreneurship

✓ Entrepreneurship - Evolution and History

✓ Entrepreneur and small business

✓ Intrapreneurship – Corporate Entrepreneurship

✓ Intrapreneurship role in corporate

✓ Types of entrepreneurs

✓ Characteristics of entrepreneurs

✓ Entrepreneurship vis-à-vis Management

✓ Entrepreneur myths and reality

✓ Perspectives between entrepreneur and employee

✓ Building an entrepreneurial attitude

✓ Power of excuses and mind blocks

✓ Entrepreneurial learning process begins

✓ The world has changed

✓ Middle-class of society.... to where?

✓ New money reality

Business opportunity

✓ Creativity and innovation - definition

✓ Sources of new ideas

✓ Process of idea generation

✓ Refine and assess ideas

✓ Idea and business opportunity

✓ Strategic management and planning

✓ Environmental scanning

✓ Opportunity recognition

✓ Strategy formulation

✓ Entrepreneur different business strategies

Sales and Marketing for Entrepreneur

✓ Marketing activities and research

✓ Marketing segmentation, targeting and positioning

✓ Marketing mix for entrepreneurs

✓ Importance of Sales as venture’s lifeblood

✓ Value proposition and elevator pitch

✓ Sales planning

Finances and Business Legal Structure

✓ Initial capital and start-up cost

✓ Financing strategy

✓ Fixed and variable costs

✓ Return on investment (ROI)

✓ Opportunity cost – concept and definition

✓ Estimating cost and forecasting revenue

✓ Financial statements

✓ Overview of financial concepts and statements

✓ A debt: bless or curse?

✓ Leverage of debt

✓ Taxes.... where they come from?

✓ Inflation … the hidden taxes

✓ Assets and liabilities.... practical definitions

✓ Difference between facts and opinions

✓ Risk/ Reward – concept and definition

✓ Managing cash flow

✓ Establish a start-up business (Pros/ Cons)

✓ Types of new business ventures

✓ Phases of establishing a new business

✓ Legal forms of business ventures

✓ Buying an existing business

✓ Family business and development phases

✓ Business franchising

New Venture and Business Planning

✓ What is a business plan?

✓ Why does an entrepreneur need a business plan?

✓ Writing a business plan

✓ Components of a successful business plan

✓ What to look at in a business plan – look for flags

  1. European and Italian Quality Standards – the program is conducted within high framework of quality Italian and European standards of high educational measures of teaching quality that ensure the maximum effectiveness of the programs

  2. 6-months Program and Flexible Schedule

  3. Academic and Professional Balance – between the conceptual framework and practical tools and techniques that are applicable in practical business environment

  4. Professors and Instructors – of both academic background and professional experiences.

  5. Teaching Tools – include practical that enrich learning experience and allowing knowledge to “sink-in”

  6. Diverse Group – from different business sectors which promote group diversity and different perspectives

  7. Affordable Program tuition

  1. Copy of Official University Certificate

  2. Copy of ID or Passport

  3. Application Fee

  4. Applicant Recent CV

  5. 2 recent Photos

  6. Recommendation Letter

  7. Copy of official transcripts (for post graduate certificates/ Diploma obtained)

Italian Ministry of Education, University and Research (MIUR)

The Rome Business School has been recognized by the MIUR (Italian Ministry of Education, University and Research) as a research Centre, and is listed in the National Research Registry with the code 61598

Italian Republic and Chamber of Commerce

The Rome Business School is legally recognized and authorized by the Italian Republic and Chamber of Commerce

Camera di Commercio Rome

“Management training and consultancy, marketing and communication services, education design, editorial activities by any means; including online publishing, except in the daily press”.

European Union

The Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, identification Code (PIC) n. 937625960.

ISO 9001:2008

The Rome Business School has obtained the ISO 9001:2008 certifications, which recognize the top quality standards of our activities. The ISO 9001:2008 accreditation recognizes that our organization implements the quality systems that provide the foundation for excellent customer satisfaction, staff motivation and continuous improvement

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Bachelor Degree


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