Advanced Marketing Diploma - Brilliance Business School

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Diplomas (Top-up)

➤ Advanced Marketing

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Backed up with HR body of knowledge and incremental experiences of three combined prestigious providers who distilled best practices of HRM field from USA (SHRM) and Europe (Rome Business School), HRM programs offered by Brilliance are more updated, refined and applicable. Affiliate with professional HR body as SHRM (largest and leading HR professional society of HR in the world) and partnering with academic school as Rome Business School (one of the distinguished business schools in Italy and Europe), HRM programs offered by Brilliance balance between the academic knowledge and theory in conjunction with professional tools and techniques applied in dynamic business environment.

As a common practice in leading Universities and Business schools in Europe and USA, postgraduate programs are constructed as successive building blocks from Marketing foundational to more Marketing advanced programs’ level (from certificate/ diploma to Master degree). This gives the participants the opportunity not only to gain incremental Marketing knowledge and conceptual framework but also to build on their previous Marketing studies/ experiences. Participants can choose marketing program that most fits to their career stage and professional needs as follows:
✓ Participants with few marketing years of experience or shit to marketing career, diploma is the best match
✓ Participants with more marketing experience can pursue advanced marketing diploma as standalone program
✓ Participants who got marketing diploma from a recognized University or Business School (or Institute) have the opportunity to build on their previous studies/ education as “top up” diploma (after checking its equivalence) to pursue their advanced marketing diploma and/ or carry out a final Project/ Thesis to earn a Master of Marketing.

Strategic Management and HR Strategy

This course is concerned with the long-term direction and performance of the whole organization. It examines organizations from the ‘‘strategic management'' perspective of top management. The concepts and skills presented are applicable at all levels of management and to the variety of roles leaders, executives, and managers

Service Marketing

This course focuses on the key elements (culture, communications, strategy, operations, people and technology) that marketers must integrate to establish and sustain service excellence and provide customer value. Also examines broad issues in managing service businesses and the service component of manufacturing firms, a core theme is a how customer value is created.

Social Media and Digital Media

This course is an initiative designed for participants to start a successful career in digital marketing. It covers the concepts, tools, and techniques participants need to communicate with their customers digitally in an integrated way and to create effective targeted online promotional campaigns.

International Marketing

This course examines the specific issues involved in entering overseas markets and in conducting international marketing operations, as opposed to entering domestic marketing organizations. Attention is focused on problems such as identifying and evaluating opportunities in overseas markets, developing and adapting marketing strategies in relation to specific national market needs and constraints, and coordinating strategies in world markets.

Brand Management

This course builds on existing communications and consumer behavior models in order to explore many of the issues facing a modern day brand manager. Topics: evaluation of brands, brands and their relationships with consumers, how to create brand equity and the tools required to manage equity over time.

Marketing Consulting

This course develops the skills needed to be an effective internal HR consultant. Learn how to define the scope and nature of a consulting relationship, work with clients to diagnose problems and identify the root cause, present findings and recommendations, and determine appropriate solutions. Take a close look at implementing solutions and managing change

Sample Description

Italian Ministry of Education, University and Research (MIUR)

The Rome Business School has been recognized by the MIUR (Italian Ministry of Education, University and Research) as a research Centre, and is listed in the National Research Registry with the code 61598

Italian Republic and Chamber of Commerce

The Rome Business School is legally recognized and authorized by the Italian Republic and Chamber of Commerce

Camera di Commercio Rome

“Management training and consultancy, marketing and communication services, education design, editorial activities by any means; including online publishing, except in the daily press”.

European Union

The Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, identification Code (PIC) n. 937625960.

ISO 9001:2008

The Rome Business School has obtained the ISO 9001:2008 certifications, which recognize the top quality standards of our activities. The ISO 9001:2008 accreditation recognizes that our organization implements the quality systems that provide the foundation for excellent customer satisfaction, staff motivation and continuous improvement