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Diplomas

Business Diplomas (Top-up)

Diploma Overview

Organizations are becoming more and more aware of the importance of their Human Capital as one of the most critical resources for their success. Organizations realized that reaching the optimum performance of HR creates the greatest and inimitable asset of an organization. This is where the crucial HRM responsibility comes to flourish on both strategic and operational levels. HRM preliminary focuses on attracting, developing and retaining talents as well as creating a healthy business environment where employees can unleash their potential to the utmost level to fulfill personal and organizational success.

The Human Resources Management Diploma aims at achieving the most effective benefit of Human Capital by equipping participants with the HRM knowledge and skills required for HRM professionals' roles and functions. HRM diploma integrates the body of knowledge with effective practical approaches; it not only provides the knowledge but also demonstrates how this knowledge is applied in real business contexts.

Diploma Objectives

  1. Equip participants with comprehensive knowledge in different human resource management functions
  2. Learn HRM strategic view and how it connects to the overall organization's strategy
  3. Apply Job analysis tools and techniques to develop job description and job specification
  4. Learn how to integrate competencies to create competency-based HR functions
  5. Learn tools and techniques of conducting proper interviews to select best fit candidates
  6. Implement different tests and assessments to identify each candidate's areas of strengths and developments
  7. Apply Training Needs Analysis (TNA) and Training Evaluation Techniques
  8. Identify performance management system that is applied to business context
  9. Learn different approaches to an organization's compensation and benefits
  10. Learn Egyptian Labor Law, social insurance and effective employee relation

Diploma Structure

Modules/Content
First: Strategic Management and Planning (3 credits)
Second: HRM Overview - Job Analysis and Competency (3 credits)
Third: Workforce Planning and Recruiting (3 credits)
Fourth: Employee Training and Development (3 credits)
Fifth: Performance Management System (PMS) (3 credits)
Sixth: Compensation and Benefits (3 credits)
Seventh: Egyptian Labor Law, Social Insurance and Employee Relation (3 credits)

Diploma Overview

This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level with strategic eyesight on strategic marketing issues, as well as those who are looking to build on the knowledge gained at a theoretical level with a future marketing management role in mind. The focus in marketing diploma moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself, along with specialist areas like new product development. It enables marketers to champion customer orientation, aligning it with the organization's activities.

One of the precious assets that a firm has is its brand(s), as branding plays a critical role in successful marketing strategies and in managing the organization's marketing activities. You will gain a holistic overview and a full understanding of the world of business and marketing, and acquire relevant knowledge about consumer behavior, branding and public relations. Besides, you will pick up practical skills in communication, conducting market surveys, producing advertising and promotional materials, and managing events. You will also be trained to think critically and creatively to take skillful decisions while managing projects.

Diploma Objectives

  1. Formulate marketing strategies to build and manage brand equity
  2. Evaluate an actual firm's strategy using brand audit methodology
  3. Have hands-on practice on a "new" brand design
  4. Enhance your communication and group management skills
  5. Enable marketers to excel in marketing strategies to abide by the organization's marketing plans

Diploma Structure

Modules/Content
First: Marketing Foundation
Second: Advertising and Sales
Third: Consumer Behavior
Fourth: Advanced Marketing Management

Diploma Overview

The sales function is always a substantial development driver and a key sensor of the market feedback in modern organizations. Yet, it is also a major investment that can cause destructive consequences if inefficiently managed. This diploma provides sales professionals with an overview of the various sales management functions and furnishes exposure to many of the challenges faced by the modern day sales managers in a complex arena. It closely examines the special concerns of executives who manage sales professionals and tracks the sales process from planning to closing. The Sales Management and Negotiation Professional Diploma that is offered by Brilliance Business School focuses on the negotiation element that is considered the backbone of any successful sales process. It provides a comprehensive view on negotiation methods and strategies that enable the sales team to overcome communication obstacles and deal effectively with the complexities of negotiation relationships.

Diploma Objectives

  1. Link Sales function to the company's overall strategic planning process
  2. Manage effective sales forecast and setting sales targets
  3. Lead sales team and develop sales performance management system
  4. Master consultative know-how of managing all the aspects of the sales processes and departments.
  5. Practice handling sales objections and different techniques in closing sales deals
  6. Master negotiation skills and negotiation concessions
  7. Identify manipulative games of negotiation and methods to handle them

Diploma Structure

Modules/Content
First: Strategic Management and Planning
Second: Managing Sales Targets and Objectives
Third: Managing Sales Team Performance
Fourth: Managing Sales Process
Fifth: Negotiation Skills

Diploma Overview

In today's era of fast-changing business environments and cut-throat competition, managers and leaders responsible for the success of their organization are in need of more strategic perspectives. Some Managers are preoccupied with day-to-day business operations that take their sight away from long-term planning. Strategic Planning is a crucial element that sets an organization for a future success against its rivals. An organization requires not only formulating effective strategies but also executing these strategies.
Strategic Management Diploma aims to equip managers, senior managers and executives who work in corporates and are responsible for the growth of their business units, departments and entire companies as a whole. Strategic Management diploma integrates strategic management perspectives. It incorporates a systematic approach of strategic model that includes scanning external and internal business environments, developing plans, setting strategic goals and creating the company's competitive advantage. The Diploma provides knowledge and skills along with the necessary tools and techniques that managers and leaders can use to successfully capitalize on the joint forces of their teams to bring plans into live. Managers can truly become architects who shape their organizations' future for remarkable growth.

Diploma Objectives

  1. Use essential tools and techniques to effectively analyze external and internal business factors
  2. Identify industry forces and industry environment in a challenging business context
  3. Learn necessary knowledge and skills to think at a strategic level
  4. Develop strategic plans for organizations, business units and functions
  5. Identify challenges in the planning process and effective execution
  6. Align different types of strategies to achieve the desired outcomes and objectives
  7. Build on organizational competitive advantage as a strategic tool for competition
  8. Learn about best practices and business research conclusions from Fortune 500

Diploma Structure

Modules/Content
First: Strategic Management Foundation
Second: Industry Analysis and Industry Environment
Third: Strategy Formulation and Competitive Advantage
Fourth: Strategy Implementation, Evaluation and Control

Diploma Overview

In today's cut-throat business competition, companies face different challenges that may affect their strategies to grow. When organizations get stuck and find no opportunity to grow, they can be easily eaten alive by the intensity of the competition with their rivals; Factors that led to companies' success in the past need to be examined for the companies' future success.
Certified Management Consulting Certificate and diploma provide tools and techniques to diagnose and analyze business gaps and problems, as well as the tools and techniques to close or minimize those gaps. It's like a skillful professional doctor who is clever not only at diagnosing the symptoms of the diseases but also at writing the proper prescription. Business and management consultants, like doctors, have to master skillfully master their tools of analyzing, diagnosing, prescribing and recommending the right solutions.
By using effective management consulting processes, organizations will be able to know and analyze what are their shortcomings and deficiencies are so that they will be able to work on them to achieve their visions, missions and objectives through effective strategy formulation and implementation. This program provides participants with an understanding of the consulting process and the challenges facing consulting firms today while acquiring expertise in current management issues and improving skills in problem-solving, decision-making, and critical and strategic thinking.

Diploma Objectives

  1. Understand pillars and objectives of business and management consulting process
  2. Build consulting on the company's overall strategic planning process
  3. Identify challenges that face consultants during the consulting process
  4. Acquire consulting tools, methodologies and techniques to perform corporate assessment and gap analysis
  5. Address the problem in question and propose appropriate solutions within the constraints of the company
  6. Conduct practical application diagnostics to formulate creative solutions

Diploma Structure

Modules/Content
First: Management Consulting Fundamentals
Second: Management Consultancy Tools and Techniques
Third: Strategic Management and Planning Audit
Fourth: Analyzing Markets and Competition
Fifth: Managing Organizational Change
Sixth: Corporate Business Process for Consultants

Diploma Overview

In the late 1950s, 1960s and 1970s, business professionals tried to instill “successful” big company practices into emerging companies-probably destroying many. In the 1980s and 1990s, Peter Drucker, Tom Peters and others challenged this concept. Nowadays, the opposite is done. Business professionals instill entrepreneurial venture practices into large companies-maybe we can save them!
All businesses, whether corporate business units or entrepreneurial business ventures, were originated as ideas that shined in brilliant minds with the purpose of satisfying needs or solving problems in the market. Ideas were further developed with the existence of market opportunities where entire businesses were built around.
Peter F. Drucker said “Most of what you hear about entrepreneurship is all wrong. It’s not magic; it's not mysterious and has nothing to do with genes. It’s a discipline and like any discipline, it can be learned”.
"Successful Business Model and Entrepreneurship" diploma targets creative managers inside their corporates who transform new ideas into marketable products or services, influential leaders who establish new business units or departments in an existing firm, and entrepreneurs who build new ventures to seize market opportunities.
The diploma provides knowledge, practical tools, and techniques of integrated entrepreneurship approach for building and sustaining a successful business. The diploma also guides learners all through entrepreneurial processes that include: resources gathering, capital and finances allocation, team leading, risk undertaking, marketing activities and strategic management performing. This allows learners to transform their ideas into marketable products and services in competitive business environments.

Diploma Objectives

  1. Learn entrepreneurial mind-set, attitude, knowledge and skills
  2. Enable Entrepreneurs to spot business opportunities and know how to benefit from these opportunities
  3. Establish new business ventures or business units inside an existing company
  4. Practice creative thinking techniques to generate ideas that satisfy specific needs
  5. Undergo entrepreneurial processes to transform ideas into marketable products and services
  6. Develop a plan for entrepreneurial business ventures through competitive marketplace
  7. Decide on an appropriate legal entity among different forms of legal companies
  8. Inject corporates, departments and teams with the entrepreneurial spirit to achieve their objectives
  9. Create competitive advantages for entrepreneurial ventures giving them an edge among competitors
  10. Develop financial solutions for entrepreneurial start-up phase and for sustaining a business

Diploma Structure

Modules/Content
First: Entrepreneurship and Foundation of Knowledge
Second: Innovation and Business Opportunity
Third: Finances and Business Legal Structure
Fourth: Sales and Marketing for Entrepreneurs
Fifth: Effective Business Planning

Diploma Overview

Business Administration program is a high-standard program that is relevant and responsive to business trends. The program is designed for future managers, business leaders and entrepreneurs looking to shift their career to the next level. The program will expose the participant to a solid foundation course that includes business fundamentals, tools, and models useful for making decisions.
Throughout the Business Administration program, participants will expand their learning capacities and business experiences. Every participant will acquire indispensable skills and knowledge needed to succeed in his/her professional career.

Diploma Objectives

  1. Provide participants with integrated overall business overviews
  2. Provide essential knowledge and skills of how corporates are run with interrelated departments
  3. Understand marketing essential knowledge and skills that connect corporates to their markets and targeted segments
  4. Provide a clear framework of strategic management including strategy formulation and execution
  5. Understand HRM framework with main related issues and organizational development
  6. Understand accounting and financial essential concepts and knowledge
  7. Understand how business units are related, how they affect one another and how they are affected by each other

Diploma Structure

Modules/Content
First: Strategic Management
Second: Organizational Behavior
Third: Marketing Management
Fourth: Managerial Accounting and Finance
Fifth: Human Resources Management  

Diploma Overview

In order to be distinguished in the business world, one needs more than hard technical skills and academic studies. Credentials and degrees are important to provide essential knowledge and a conceptual thinking framework of certain subject areas. Professional soft skills are of equal importance to hard technical skills and academic studies. Professional soft skills provide not only knowledge but also application of this knowledge and the capacity to act in given business situations. In day to day business operations, business and management professionals are in need of a wide range of professional business and soft skills to enable them to take decisions, run operations, lead teams, present certain products and services and manage overall business activities. Universities, colleges and business schools are more concerned with the knowledge of academia whereas they seem to provide limited professional business skills that are necessary for running businesses.

Employees and managers are in need of essential professional business skills, such as: management and leadership skills, presentation skills, problem solving and decision making skills. In doing so, employees and managers will be able not only to integrate business knowledge and professional skills that will complete the entire set of knowledge but also to achieve the company’s objectives and mission on its way to reach its vision.

Diploma Objectives

  1. Furnish participants with a bundle of necessary professional business skills
  2. Provide tools, techniques, processes and methods of how knowledge is applied in real business situations
  3. Understand essential knowledge that serves as a foundation for a conceptual framework
  4. Equip participants with emotional intelligence knowledge and skills including intrapersonal and interpersonal skills
  5. Provide tools and techniques for analyzing problems and digging for their root cause(s)
  6. Weigh logical and emotional criteria to evaluate different alternatives
  7. Learn different leadership and managerial tools and techniques that are applied in business situations
  8. Learn tools and techniques of presentation skills for better self-expression, better presentations of companies, products and ideas

Diploma Structure

Modules/Content
First: Leadership
Second: Management
Third: Problem Solving
Fourth: Business Acumen

Diploma Overview

Effective managers shift obstacles into stages of improvement to help them lift performance theory ratio. You will learn practical skills and management tools to give you the confidence and knowledge to perform in your job and to evaluate the work of others by facilitating effective communication, in your team as well as providing your team members with the guidance and support that they need to excel. If you are already working as a supervisor or coordinator and may have a qualification in a technical area, but you require the management skills to help your organization achieve a competitive advantage this qualification will give you the desired information. It is also suitable for Owner Managers and Consultants who wish to increase their knowledge in this area.

Diploma Objectives

  1. Acquire responsibility for all project management functions
  2. Acquire skills to manage one or more projects that fall within a program
  3. Practice under the control of a program manager or project director
  4. Understand the requirements to monitor, control and finalize project management functions according to best practice standards

Diploma Structure

Modules/Content
First: Project Management Foundation
Second: Project Planning
Third: Pricing, Scheduling and Controlling
Fourth: Risk Management


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